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Press Release
 
FOR IMMEDIATE RELEASE Contact: Terry Freeman
April 3, 2002 USC Communication Services
(719) 549-2219

USC NAMES ASSISTANT TO THE PRESIDENT

Cora Hedstrom Pueblo, Colo. - University of Southern Colorado Interim President Robert Glennen announced today that Cora Z. Hedstrom has accepted the position of Assistant to the President for External Affairs. The appointment has the approval of incoming President Ronald Applbaum.

Hedstrom will join USC July 1 and will be responsible for overseeing the departments of Development, Alumni Relations, Communication Services and Publications, Community Relations and Marketing, and for working cooperatively with the USC Foundation in fundraising.

"We are pleased that Ms. Hedstrom has accepted our offer and has agreed to join the University," said Glennen. "Her extensive experience in external affairs is a considerable asset.

Hedstrom, who served as director of University Relations at Emporia State University from 1991 until 1999, is currently a private consultant in marketing, development and strategic planning.

In 2001, she served as director of educational programming, communications and recognition for the National Teachers Hall of Fame, and was an instructor in the Department of Communications and Theatre Arts at ESU in 2000-2001. She was a staff reporter for the Emporia Gazette, Emporia, Kansas, from 1985 until 1987.

Hedstrom is completing her doctorate in Educational Policy and Leadership at the University of Kansas, Lawrence. Her doctoral dissertation, in progress, is Strategic University Name Change and its Effect on Brand Equity. She earned her master of arts and her bachelor's degree in English from ESU, Emporia.