Web Guidelines

INTRODUCTION

The University World Wide Web pages support the teaching, research, outreach, and marketing missions of Colorado State University-Pueblo (CSU-Pueblo) as an open, accessible and interactive communications medium. All Web pages must project a clear and consistent image, which positively affects attitudes and opinions about CSU-Pueblo. CSU-Pueblo encourages campus departments, administrative units, faculty, staff, and students to make broad use of the Web as a tool for learning, communication, relationship building, and scholarship.

These guidelines are applicable to all Web pages hosted on the University Web servers, and in addition to all Web pages affiliated with the University using any other domains. These guidelines have been developed to assist Web Developers in creating and maintaining Web sites that comply with University policies, standards, and guidelines, and applicable local, State, or Federal laws or regulations.

A university’s image or reputation is one of its greatest assets. In order to broaden its appeal, an institution must narrow its position. Universities today that try to be all things to all people, often won’t be perceived as being good at any of them. To be memorable, a university must focus its efforts and its messages. A positioning statement or value statement is a key component of an integrated marketing program. It forces an institution to review its goals, mission, values, niches, and distinctions through environmental scans of the marketplace, the competition, and the institution itself. The positioning statement reflects the institution’s core values and outlines its competitive strength. It lays claim to the position the institution wants to occupy in the public’s perception. For internal use primarily, the position statement is the foundation upon which key messages for all communication activities are built. Use and repetition of such key messages are critical to attaining and maintaining a strong image.

Tagline: Learning . . .To Achieve Your Dreams

Positioning Statement: Colorado State University-Pueblo is a learning community that provides a student-centered environment nurturing the development of the student for rewarding careers, lifelong learning, and fulfilling lives for a global society.

Key Marketing Messages

  • CSU-Pueblo is a student-centered teaching university, emphasizing programs with a professional, career-oriented and applied focus.
  • CSU-Pueblo provides a learning-centered focus, fostering student success through a blend of active learning approaches and promoting intellectual and civic engagement.
  • CSU-Pueblo provides students with access to quality academic programs, collaborative research activities, and outreach opportunities.
  • CSU-Pueblo is committed to educational excellence, illustrated by high academic expectations and responsive learning and support services.
  • CSU-Pueblo is a learning environment that values and promotes diversity for success in a global society.
  • CSU-Pueblo is a regional educational resource that enhances quality of life through economic growth, cultural enrichment, and social development initiatives and partnerships.

INDEX

Background

Cornerstones

Responsibilities of Web Developers

Academic Program Materials Policy

Definitions

BACKGROUND

Computing and data communications at CSU-Pueblo are limited resources that serve a large number and variety of Web Developers. The following guidelines recognize the importance of the Web for open communication and scholarly activity, while also recognizing that Web Developers have the responsibility to make use of these resources in an efficient, ethical, and legal manner.

The University reserves the right, at its own discretion, to change, limit, or expand these guidelines in the future.

CORNERSTONES

  • Web page content presents an image of the University to the world and, therefore, official University pages must undergo the same scrutiny and careful preparation given to any other form of official University publication.
  • Web access should remain open. The University's computing network provides a conduit for distribution and receipt of speech and expression (similar to that of a library) and the University does not participate in forming the content of any communications other than those made by authorized people and employees on behalf of the institution, which must be consistent with CSU-Pueblo’s instructional, research, outreach and administrative objectives.
  • All Web Developers are responsible for knowledge of University policies, standards, and guidelines, and applicable local, State, or Federal laws or regulations that apply to Web pages.

RESPONSIBILITIES OF WEB DEVELOPERS

The University's central computing servers, disk storage and network services shall be used in a manner consistent with the instructional, research, outreach and administrative objectives of the University community and with the purpose for which such use was intended (http://www.colostate-pueblo.edu/ITS/Policies/Pages/ElectronicPolicy.aspx). All activities inconsistent with these objectives are considered to be inappropriate and may jeopardize continued use of computing facilities, resources, and networks.

To be authorized to use the University's central computing servers, disk storage and network services and facilities, Web Developers must understand and agree to the following:

  • University resources shall not be used for any activity prohibited by University policies, standards, and guidelines, or any local, State, or Federal laws or regulations.
  • University computer and network resources shall not be used to advertise or sell any non-University product or service.
  • When using these resources in any manner, all Web Developers (including faculty, staff, and students) agree not to infringe upon or otherwise impair, interfere with or violate any copyright or intellectual property rights of another.
  • A Web Developer who violates Web Policy agrees to be responsible for all liability and any claim resulting from such violation and shall indemnify and hold harmless the University from any costs, expenses or liability that might be asserted or imposed upon it or any of its officers, agents, or affiliates as a result of this violation.
  • Web Developers shall avoid any action that interferes with the efficient operation of campus computing resources or impedes the flow of information necessary for academic or administrative operations of the University.
  • University servers, disk storage, and network services and facilities must be used with proper regard for the generally observed principles of electronic etiquette ("netiquette").

ACADEMIC PROGRAM MATERIALS POLICY

University policy requires all material describing academic programs to be reviewed and approved by the appropriate academic administrator or group before publication to assure the information concerning the University is current, accurate and conforms to University policy. This includes materials designed for distribution on the Web which should be modified to fit a Web format. The actual design, content, and currency of information are the responsibilities of the author(s). Material that has been previously approved for print publication may be posted without additional approval. Questions regarding procedures for submitting copy on academic programs should be coordinated with the Curriculum and Academic Programs Board (CAPB).

DEFINITIONS

  • The University’s Pages: The CSU-Pueblo Home Page is maintained by the Information Technology Services (ITS) Web Services group. The CSU-Pueblo Home Page includes the top-level pages that provide general information about the University, directories, search engines, portals, and menu pages with links to departmental or organizational unit Web sites.
  • Home Page: The first page of a group of related Web pages.
  • Web Site: A group of related Web pages, which includes a home page.
  • Top-Level Page: The first page of a group of related Web pages for the University, Administrative Department, and a College.
  • University Web Sites: Web sites that represent the University, Colleges, departments, offices, services, or other units.
  • Ancillary Web Sites: Web sites for the Library, Athletics, Alumni, and Bookstore are considered peripheral Web pages because of the nature of their affiliations, user demographics, and unique service functions.
  • Partner Web Sites: Web sites with the Web address http://partners.colostate-pueblo.edu are considered partners of the University and are not University Web sites.
  • Personal Web Sites: Web sites stored on University-owned Web servers that are created by, and represent an individual, not CSU-Pueblo.
  • Student Clubs and Organizations Web Sites: Web sites stored on University-owned Web servers that are created by, and represent a student club or organization, not CSU-Pueblo.
  • Web Account Form: Information Technology Services form authorizing, updating, and appointing Web Developers who are responsible for the Web site listed and/or created. The form is available via the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/Forms/).

ACCESSIBILITY

  • State of Colorado Accessibility Policy: Accessibility standards on all State Web servers are mandatory per the Colorado Information Technology - Accessibility Standards by the Governor’s Office of Innovation & Technology, dated, March 6, 2001, and apply to all of the accessibility items (http://www.colorado.gov/cs/Satellite/OIT-New/OITX/1165692953819).
  • Other important accessibility standards include the Federal Government’s Americans with Disabilities Act (http://www.ada.gov/), Workforce Investment Act of 1998, Section 508 (http://www.usdoj.gov/crt/508/), the Web Accessibility Initiative from W3C (http://www.w3.org/TR/WAI-WEBCONTENT/), Web Accessibility In Mind (http://www.webaim.org),and IBM (http://www-306.ibm.com/able/guidelines/web/accessweb.html)
  • Links to free tools for testing Web site accessibility are available. For more information refer to the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/WebDev/Pages/TutorialsReferencesTools.aspx ).
  • Alternative Text: A text equivalent for every non-text element (graphic images, image maps, applets, objects) must be provided (e.g., via "alt", "longdesc", or in element content).
  • Multimedia Presentations: Please view the State of Colorado Accessibility Standards regarding multimedia presentations on the CSU-Pueblo Web server (http://www.colorado.gov/cs/Satellite/OIT-New/OITX/1165692953819).
  • Color Coding: Web pages must be designed so that all information conveyed with color is also available without color (for example, from context or markup).  When colors are used as the sole method for identifying screen elements or controls, persons who are color blind, as well as those people who are blind or have low vision, may find the Web page unusable. In addition, color-coding shall not be used as the only means of conveying information, indicating an action, prompting a response, or distinguishing a visual element.
  • Style Sheets: Web pages must be created so they are readable without requiring an associated style sheet. University master style sheets are available via the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/WebDev/Pages/SampleCode.aspx#fonts)
  • Image Maps: Provide redundant text links for each active region of an image map. Client-side image maps shall be provided instead of server-side image maps except where the regions cannot be defined with an available geometric shape.
  • Tables: Tables with data (not used for layout only), should have headers used to label header rows or columns of data. Identify table headers by using the table header code (<TH>) instead of the table cell (<TD>) code. Markup shall be used to associate data cells and header cells for data tables that have two or more logical levels of row or column headers. Captions and summaries also should be used.
  • Frames: Frames are allowed, but to maintain accessibility to Web sites, frames are discouraged. If frames are used, then frames must be titled with text that facilitates frame identification and navigation.
  • Blinking or Flickering: Some visitors may be photosensitive; therefore Web pages should be designed to avoid causing the screen, text, or images to blink or flicker.
  • Text-Only (Print-Only): A text-only Web page, with equivalent information or functionality, must be provided to make a Web site comply with the provisions of these guidelines in cases where compliance cannot be accomplished in any other way. The content of the text-only page shall be updated whenever the primary page changes. Text-only pages require only a title tag, university’s name, subject, copyright, and date.
  • Plug-ins: Plug-ins should not be required to view content on Web pages.  Alternate images/text shall be presented if the visitor does not wish to view content via the requested plug-in. If the visitor chooses to view the content with the plug-in, the Web page must provide a link to install the plug-in.
  • All Form Web Pages: When electronic forms are designed to be completed on-line, the form shall allow people using assistive technology to access the information, field elements, and all functionality required for completion and submission of the form, including all directions, mandatory fields, and cues.
  • Skip Navigation Bars: Mandatory use of the <access key> code is required to provide visitors a way to skip repetitive navigation links. For more information on access keys refer to the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/WebDev/Pages/SampleCode.aspx#skipnavbars).
  • Style Override: Web pages shall not override visitor selected contrast and color selections and other individual display attributes.

CONTENT

  • Copyrighted Materials: Written permission must be obtained by the Web Developer for use of copyrighted materials on all Web sites, with the clear understanding on the part of the copyright holder that these materials will be used on Web pages, and that their materials will be accessible to the world. This applies to the use of text, logos, photographs, drawings, audio, video, graphics, maps, or any other copyrighted materials.
  • Release Form: Movies or photos used on a Web site may require that a "Release Form" from persons recognizable in the movie or photo be signed and filed.
    • Requires Release Form
      • Movies and photos that are presented for the purpose of illustration, advertising, publication, etc. will not be used without express written permission (Release Form) from the subject, or a parent or guardian (children under 18 years at time of movie or photo).
    • Exempt from Release Form
      • Web pages that incorporate movies or photos that are considered "newsworthy" are exempt from the required Release Form.
      • Movies or photos of the author and family members are exempt from the required Release Form when the movies or photos are located on the author’s personal Web site.
    • When required; it is the responsibility of the departments, organizations, and clubs to collect and file the necessary Release Forms for their respective Web sites. Please download the Release Form from the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/Forms/).
  • Personal Information: Faculty and staff Web directory information may be included to the extent permitted in the printed directory.
  • Outdated Material: Web pages must be updated and maintained in a timely manner, with the last modified date of material clearly indicated. The Chief Information Officer will notify the Web site contact person if complaints are received concerning outdated or inaccurate pages. A reasonable time period will be negotiated for correcting the problem. If the problem is not resolved by the mutually agreed upon time, the Web page/site will be removed and the University’s Chief Information Officer will contact the Web Developer for updates, clarification, and update schedules.
  • Streaming Video: Streaming video use is permitted on the University Web servers as it directly applies to supporting the University’s Academic and Administrative missions. Please view the State of Colorado Accessibility Standards regarding streaming video (http://www.colorado.gov/cs/Satellite/OIT-New/OITX/1165692953819).
  • Visit Counters: External visit counters are prohibited.
  • Linking Documents: All links to documents (such as PDF, RTF, DOC, XLS,…) will open a new browser window. For more information, refer to the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/WebDev/Pages/SampleCode.aspx#linkingdocuments).
  • External Links: External links (any link with the domain other than "colostate-pueblo.edu") will be accessible and appropriate as they directly apply to supporting the University’s Academic and Administrative missions. For more information, refer to the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/WebDev/Pages/SampleCode.aspx#externallinks).
  • External Domain Names: Only Web sites with the domain "colostate-pueblo.edu" will be hosted on University Web servers. The University’s Chief Information Officer will review requests for domains other than "colostate-pueblo.edu" for use on external Web servers on a case-by-case basis.

STANDARD DESIGN

  • <TITLE> Tags: To enhance Web page functionality with search engines (including the University’s) and to promote University identification, every Web page must include a meaningful, unique <TITLE> tag that also includes the text "Colorado State University-Pueblo" or "CSU-Pueblo." Example: Admissions Department at Colorado State University-Pueblo or Colorado State University-Pueblo > Admissions Department. For the best search results, the <TITLE> tag line should be the first line after the <HEAD> tag.
  • META Tags: Search engines use META tags (descriptions and keywords) to include Web pages in their search results page. The use of META tags are highly recommended to display CSU-Pueblo Web pages near the beginning of a search engine’s search results page. For more information refer to the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/WebDev/Pages/SampleCode.aspx#metatags).
  • Default Web Page Names: All Web sites will contain a default Web page. Faculty and staff personal Web sites not using a standard default Web page will not be displayed in their respective lists of personal Web sites. For a complete list of default Web page names, refer to the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/WebDev/Pages/SampleCode.aspx#webpagenames).
  • Logos and Colors: A strong visual identity that projects a clear and consistent image can positively affect attitudes and opinions. Official Logos and official colors are available on the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/WebDev/Pages/SampleCode.aspx#universitylogos) and are encouraged to be used to create continuity of the site.
  • Default Fonts: Default fonts are defined in the style sheets provided by Web Services and can also be included in additional style sheets created by Web Developers.  The default font order is Arial, Verdana, Helvetica, and Sans Serif. For more information, refer to the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/WebDev/Pages/SampleCode.aspx#fonts).
  • Banners / Ads: Banners / Ads are usually animated GIF images, but may use several other formats. Advertisements for non-university products/services are prohibited. Many universities, in an effort to distance themselves from the commercial Web sites, do not allow animated banners. Use of animated banners on the CSU-Pueblo Web server is discouraged. In order to best utilize limited resources, decisions about file size and bandwidth requirements will be made with priority given to academic instructional services. Web elements that do not directly contribute to the academic instructional mission of the University will be evaluated based on the degree to which they impact resources. Web elements designed to enhance promotional or marketing efforts will be approved by Web Services and the Division of External Affairs.
  • University Web Sites:
    • Design Requirements:
      • Home Page/Top Level Page: Home Pages/Top Level Web pages will use the standard CSU-Pueblo banner template. Web Services provides templates and custom images. For templates, logos, and more information refer to the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/WebDev/Pages/SampleCode.aspx).
      • Sub Pages: Sub pages (Academic Web sites may elect to use) will use the standard CSU-Pueblo banner template. Web Services provides templates and custom images. For templates, logos, and more information refer to the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/WebDev/Pages/SampleCode.aspx).
      • All Pages: All pages should have a link to the CSU-Pueblo home page, a link to the Web site’s Contact Us, and the date the page was last modified.
    • Content Requirements: Each University Web site will have the following minimum Web pages available for visitors:
      • About Us (general overview is acceptable)
      • Contact Us (e-mail, phone, and fax)
      • Mission or Welcome (can be displayed on the home page)
      • Staff list with official titles (photos, telephone extensions, and e-mail addresses are optional)
      • Comment Form (A visitor is not required to give personal identifiable information (remain anonymous) on a comment form. Sample comment forms are available on the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS)
  • Ancillary Web Sites:
    • Design Requirements:
      • The Official CSU-Pueblo Logo (available from the ITS Web site, with the link to the CSU-Pueblo home page) is required, and is used to indicate to visitors that the Web site is part of CSU-Pueblo.
      • For consistency, the use of the banner template is recommended, but not required. However, if the banner template is used, then all aspects of the banner template (style, font, color, navigation bars, and layout) must be used.
      • All pages should have a link to the CSU-Pueblo home page, a link to the Web site’s Contact Us, and the date the page was last modified.
    • Content Requirements: Each Ancillary Web site will have the following minimum Web pages available for visitors:
      • About Us (general overview is acceptable)
      • Contact Us (e-mail, phone, and fax)
      • Mission or Welcome (can be displayed on the home page)
      • Staff list with official titles (photos, telephone extensions, and e-mail addresses are optional)
      • Comment Form (A visitor is not required to give personal identifiable information (remain anonymous) on a comment form. Sample comment forms are available on the Information Technology Services Web site (http://www.colostate-pueblo.edu/ITS/)
  • Partner Web Sites:
    • Design Requirements:
      • The Official CSU-Pueblo Logo (available from the Information Technology Services Web site, with the link to the CSU-Pueblo home page) is required, and is used to indicate to visitors that the Partner is a partner of CSU-Pueblo.
    • Content Requirements:
      • Contact Us (e-mail, phone, and fax)
  • Personal Web Sites: Each faculty and staff member is given 100 MB of storage on the University's Web server to host a personal Web site. Students are also given storage on the request of the professor to the Help Desk. Otherwise all students may take advantage of personal Website space with their Live@edu account. Personal Web sites may host Web pages only for the author. All personal Web sites must adhere to all University policies and existing laws, and may not be used to promote and advertise businesses, goods, or services or to provide financial gain for any individual or organization.
    • Student Personal Web Sites (Additional Items):
    1. Definition
      Student personal Web sites constitute unofficial University Web pages representing the student-author. Student personal Web sites are provided as a privilege to enhance the student’s academic educational experience. In general, links to Student Web pages will not be provided on the official CSU-Pueblo Web site. Links may be created on Academic Department Web sites to Student personal Web sites for purposes of instructional support for class assignments.
    2. Responsibilities
      • Student Web authors must comply with all Federal and State laws, contracts, software licenses and University policies and regulations, including those related to personal conduct. Web resources, including bandwidth, may not be used for commercial gain or personal profit and Student Web authors must observe copyright and intellectual property laws and procedures. The regulations of the Family Educational Rights and Privacy Act apply to all student information published on the Web.
      • Inappropriate, obscene, offensive or illicit material is not permitted on Student Web sites. The appropriateness of material made available by Student’s Web sites will be judged by the application of standards applicable to the university community.  The administration is the final authority on inappropriate, obscene, offensive or illicit material.
      • Written consent from the copyright owner (items other than the Student Web author’s original work) is required in order to make available copyrighted works. Documentation of copyrighted material must be kept in Student Web author's possession and be made available to the Information Technology Services staff upon request. These requirements apply to all copyrighted material, including (but not limited to):
        1. audio/video clips
        2. cartoons and comics
        3. drawings
        4. graphics
        5. logos
        6. maps
        7. music files (all formats)
        8. newspaper/magazine/journal/Web articles
        9. novels
        10. paintings
        11. photographs
        12. poetry
        13. screenplays
        14. sculptures
        15. software
        16. student papers
      • All copyrighted materials used in Student Web sites must have ownership credits prominently displayed, and bear the appropriate notice, e.g., ©, followed by name of copyright owner and year in which copyright owner first published the materials.
      • Please refer to the Release Form for movies and photographs used on a Student’s personal Web site.
    3. Use of Resources
      • The University reserves the right to limit the resources used by Student Web sites residing on University equipment. An explanation of any limitations will be maintained on the Information Technology Services Web site.
      • Student Web sites may exist on the Web server as long as the student is enrolled in the University during the term. Students enrolled in the Spring term and pre-enrolled for Fall term will have active accounts through the summer.
    4. Advertising
      • Advertising is defined as offering space in a Student’s Web page to promote a product, service or facility in exchange for money, services or goods.
      • Endorsements of private, for-profit services or goods are not allowed.
      • Commercial advertising of any kind, including banner ads in exchange for free services such as Web counters or graphics are not allowed.
      • Any items intended for business use or to generate personal financial gain.
    5. Enforcement
      • Individuals aware of content in violation of these guidelines may contact the author of the Web site or the University Webmaster. Minor or accidental infractions may be resolved through informal communications.
      • The University reserves the right to remove any account, information, or link to information that is in violation of these guidelines.
      • Student Web authors who violate these regulations may be subject to University disciplinary action, or referred to appropriate University officials or, when appropriate, law enforcement authorities.
      • Depending upon the severity of the situation, the University will adhere to the following process to address noncompliance: 1) communication with user, with a time frame established in which noncompliance will be corrected; 2) removal of links to specified material if noncompliance continues after communication with user; 3) remove personal Web site from Web server.
    • Design Requirements:
      • The Official CSU-Pueblo Logo (available from the ITS Web site, with the link to the CSU-Pueblo home page) is not required, but may be used to indicate to visitors that the owner of the personal Web site is an employee of CSU-Pueblo.
    • Content Requirements:
      • A link to the CSU-Pueblo home page from the owner’s home page is required and can be the Official CSU-Pueblo Logo (see "Design Requirements" above).
      • All personal Web sites must display the text "University Disclaimer" and link the text to: http://www.colostate-pueblo.edu/About/Pages/Disclaimer.aspx.
  • Student Clubs and Organizations Web Sites:
    Web site address: http://studentclubs.colostate-pueblo.edu/xxxxxxx
    (x’s identify the club or organization’s unique part of the Web address)
    • Design Requirements:
      • The Official CSU-Pueblo Logo (available from the ITS Web site, with the link to the CSU-Pueblo home page) on the Student Club or Organization’s home page.
    • Content Requirements:
      • Contact Us
        Student clubs and organization Web sites must have the following information formatted in standard American English language in the "Contact Us" Web page:
        • Official name of the club or organization
        • Name of advisor, office location and telephone number
        • Club or organization e-mail
        • Club or organization telephone number

SUPPLEMENTARY ITEMS

Last updated, October 7, 2005