Colorado State University – Pueblo radio station, Rev 89, featured in Billboard magazine


Colorado State University – Pueblo radio station, Rev 89, featured in Billboard magazine

PUEBLO – The student-operated radio station at Colorado State University-Pueblo, Rev89, KTSC-FM, was featured this week in Billboard Top 40, a premiere source for the nation’s radio industry news, analysis and chart information.

Mass Communications and Center for New Media Media Manager Jenna Mangino was quoted in a story in the Oct. 24 issue, Institutions of Higher Learning. . .About Top 40, which profiled campus radio facilities that use their stations as training grounds for radio careers that focus on Top 40 in contrast to the stereotypical alternative or indie formats that are often presumed among college stations. Featured schools included CSU-Pueblo, Ohlone College’s KOHL on the San Fran¬cisco Bay, the University of Maine-Presque Isle’s WUPI, and Syracuse (N.Y.) University’s WJPZ (Z89). The complete article may be found here:  http://www1.billboard.biz/bbbiz/photos/pdf/2013/TFMmw1024.pdf

The Federal Communications Commission (FCC)-licensed station celebrated 43 years of continuous operation on Oct. 12, 2013. The radio station is part of the electronic media curriculum in the mass communications department and is staffed by students majoring or minoring in the department. It is funded primarily from station underwriting. CSU-Pueblo is the only University in Colorado that offers on-campus, hands-on experiences at public television and public radio stations as well as with print and on-line publications. Mangino said that former Rev 89 Manager Sam Lovato, now a faculty member in the Mass Communications Department, switched the station’s typical block programming format to a modern rock station in 1995 in order to mimic a commercial station, and the station has followed a strict programming style ever since

Mangino, a recent graduate of the University, spent nearly two years as promotions manager for the local Clear Channel station before returning to her alma mater. She scoffs at news reports that college stations are shutting down or being sold because interest from students in the radio industry was waning. To be eligible for a shift on Rev 89, students majoring or minoring in mass communications must complete an introductory radio course and enroll in a three-credit-hour hands-on media lab. There is no shortage of willing workers at CSU-Pueblo.

“You’d be surprised at the number of students enrolling,” Mangino said. “Our radio program has never been more popular. Students love the learning experience and apply it to a variety of occupation options including journalism, advertising, public relations, television, and new media, as well as, radio.”

Mangino also spoke of the reach of Rev 89 and the fact that its audience primarily can be found beyond the campus borders, earning #1 Arbitron ratings in the Pueblo market three times in the last 10 years.  

Colorado State University - Pueblo is a regional, comprehensive university emphasizing professional, career-oriented, and applied programs. Displaying excellence in teaching, celebrating diversity, and engaging in service and outreach, CSU-Pueblo is distinguished by access, opportunity, and the overall quality of services provided to its students.