Colorado State-Pueblo Promotes Responsible Choices for Alcohol Awareness Week

Colorado State-Pueblo Promotes Responsible Choices for Alcohol Awareness Week

Pueblo, CO – As part of National Collegiate Alcohol Awareness Week (Oct. 20 – 26), Colorado State University – Pueblo is launching a new effort to educate students about impaired driving. The Alcohol and Other Drugs (AOD) Prevention Program Office created a new recognition program with Pueblo businesses for students who volunteer to serve as designated drivers.

The program, “Protecting the Pack,” runs throughout the year and allows CSU-Pueblo students to check-out branded shirts prior to weekends, special events, or parties. By checking out the shirt, students pledge to remain sober and serve as a designated driver. Participants wearing the shirts will receive free non-alcoholic beverages and menu items at Pueblo businesses supporting the program. Supporting businesses include Andy Mac’s, Applebee’s, Buffalo Wild Wings, Chili’s, and Pinelle’s Bowlero Lanes.

“Volunteering to be a designated driver deserves recognition,” said Bekah Gatchel, CSU-Pueblo Alcohol and Other Drug Prevention program assistant. “We are appreciative of the support we’ve received from local businesses because reducing impaired driving is a community effort. We’re excited to be working with these businesses toward that goal.”

From 11 a.m.-1 p.m. on Oct. 23-25 in the Library and Academic Resources Center, a driving simulator video game with a steering wheel and pedal control attached will be paired drunk goggles in order to demonstrate impaired driving.

In addition to the ‘Protect the Pack’ designated driver recognition program, the Colorado Office of Behavioral Health and the Persistent Drunk Driver Committee is continuing its ‘Even Zombies Know’ social norming campaign. The joint effort with CSU-Pueblo aims to reduce impaired driving behaviors among students.

‘Even Zombies Know’ is funded entirely through a grant from Colorado’s Persistent Drunk Driver Fund. The campaign provides messages to students through the use of posters, short videos, campus displays, campus events, and Facebook, as well as the campaign’s website  ( Additional information about the dangers and consequences of alcohol and drug abuse are available on the website. Online ads and radio spots on the campus radio station (REV, 89.5FM) provide campaign messages on campus and throughout the Pueblo area.

The campaign program will be closely monitored to ensure effectiveness on campus and throughout the community. Campaign results will be provided near the end of the spring semester. For additional information about the campaign, contact Gatchel at 719-549-2886.

Colorado State University - Pueblo is a regional, comprehensive university emphasizing professional, career-oriented, and applied programs. Displaying excellence in teaching, celebrating diversity, and engaging in service and outreach, CSU-Pueblo is distinguished by access, opportunity, and the overall quality of services provided to its students.