CSU-Pueblo Selected by State Agency for Social Norming Campaign
Campaign aims to change behaviors related to alcohol and drug impairment among college students
Pueblo, CO – The Colorado Division of Behavioral Health and the Persistent Drunk Driver Committee has announced it has selected Colorado State University-Pueblo (CSU-Pueblo) as the second Colorado campus to receive funding for a three-year social norming campaign related to alcohol and drug impairment. The CSU-Pueblo campus was selected out of several college campuses across the state due to its need, readiness for a social norming campaign, and community support. CSU-Pueblo follows Western State College as the second college campus in Colorado to implement such a campaign.
“We believe this campaign will create positive change in student behavior related to alcohol and drug impairment at CSU-Pueblo just as it has done at Western State College in Gunnison,” stated Christine Flavia with the Colorado Division of Behavioral Health. “Research shows that using social norming campaign tactics can move the needle in a positive direction versus using negative scare tactics. This is our opportunity to create positive change on this campus.”
The campaign aims to change the misperceptions about alcohol and drug behaviors by highlighting the norms on campus and encouraging students not to imitate or perpetuate negative stereotypes. The three-year campaign program includes one year of research and two years of implementation. The Division of Behavioral Health and its partners will work with the CSU-Pueblo Office of Student Life to launch the campaign beginning fall of 2011.
“The partnership we are creating with the Division of Behavioral Health will be instrumental in our efforts to proactively educate students on alcohol and drug impairment,” said CSU-Pueblo Associate Dean of Student Life Marjorie Villani. “CSU-Pueblo is committed to providing preventative programming for our student population and looks forward to rolling out the campaign in the fall.”
The social norming campaign also will work in conjunction with community organizations like Crossroads Turning Points. These organizations will assist in sharing the campaign messages outside of the college campus during the three-year campaign (earlier paragraph said one year of research and two years of implementation). The campaign program will be closely monitored to ensure effectiveness on campus and throughout the community.
Colorado State University - Pueblo is a regional, comprehensive university emphasizing professional, career-oriented, and applied programs. Displaying excellence in teaching, celebrating diversity, and engaging in service and outreach, CSU-Pueblo is distinguished by access, opportunity, and the overall quality of services provided to its students.
About the Colorado Division of Behavioral Health
The Division of Behavioral Health (DBH) is dedicated to strengthening the health, resiliency, and recovery of Coloradans through quality and effective behavioral health prevention, intervention and treatment.
About the Persistent Drunk Driver Committee
The Persistent Drunk Driver Committee was formed following enactment of the Persistent Drunk Driver Act of 1998. The Department of Human Services, along with State Judicial and the Departments of Transportation and Revenue, are charged with developing and implementing programs that are intended to deter persistent drunk driving and are also intended to educate the public, with particular emphasis on the education of young drivers, regarding the dangers of persistent drunk driving.