While the physical transformation of Colorado State University-Pueblo is apparent to visitors on a daily basis, those surfing to campus on the Internet might not have gotten the same impression. CSU-Pueblo unveiled a new web site, www.colostate-pueblo.edu, this week to reflect the new image of the University as a growing, dynamic, and vibrant academic community.
The new web site is the second of three renovation phases created in collaboration with Amelie Company out of Denver. Last July, the University unveiled a new admissions and recruitment site, www.GoCSUPueblo.com, along with a series of recruitment publications with a similar creative approach to attract and engage additional students. The recruitment site is the first stop for prospective students as they begin their college exploration. The focus of the third phase efforts during the 2009-2010 semester will be the redesign of academic department sites.
According to President Joseph Garcia, the goal for the second phase was to create a user-friendly and student-focused site that positions CSU-Pueblo as a “first choice” institution with valuable academic offerings.
Some features of the new site include:
Intelligent Navigation System.
The “Nav Bar” identifies the user as a student, faculty/staff member, parent, etc. and rebuilds the navigation to help the user find the pages that are relevant to them.
Callouts/ Internal Advertising.
Through the use of internal advertising, the site helps the user find relevant departments or services. The callouts work with the intelligent navigation bar and display ads that are relevant to the page on which they appear. In other words, a faculty/staff member will only see ads that will aide them in their website experience. A student will see ads that help direct them to student departments and announcements.
Interactive Calendars & News modules
Calendars and news modules can be found throughout the site and are customized for each department. Students have access to specific news relevant to their classes while faculty/staff members can view news about their colleagues. To help keep the site current, calendar events are automatically removed the minute the event expires.
Feeds from External Entities (RSS Feeds)
As a service to users, the site now includes feeds from external entities with appropriate information such as current weather conditions, and statewide news and events. The feeds will change with the season, for example, a ski report will be added later this fall.
A 25-member campus committee conducted research on content and functionality and critiqued the existing web site to provide a foundation of input for the design company. The web steering committee was chaired by the Provost Russ Meyer, and the subcommittees were comprised of many faculty, staff, and students. Current and prospective students provided critical feedback throughout the design process.
The University also hired a full-time Web Communications Manager, Jeff Miller, who not only will update the site but will recommend other ways the site can be utilized to better serve its publics.