While the physical transformation of Colorado State University-Pueblo is apparent to visitors on a daily basis, those surfing to campus on the Internet might not have gotten the same impression. CSU-Pueblo unveiled a new recruitment web site, www.goCSUPueblo.com
, this week to reflect the new image of the University as a growing, dynamic, and vibrant academic community.
The University contracted last year with the Amelie Company out of Denver to design a new admissions and recruitment site that will be the first stop for prospective students as they begin their college exploration.
According to President Joseph Garcia, the goal was to create a recruitment and customer-focused site that positions CSU-Pueblo as a “first choice” institution with valuable academic offerings.
“Our plan was to provide prospective students with an opportunity to “virtually” experience CSU-Pueblo and Colorado, and to make information easy to find,” he said. “I believe the new web site does that not just by drastically improving the visual content but by emphasizing our close student/teacher interactions, our caring, open, and friendly campus environment, and the many opportunities for student development both in and out of the classroom.”
Garcia explained that Amelie Company was selected precisely because it did not have significant experience within higher education clients, which the University hoped would graphically set the institution apart from other college web sites.
“We are a unique institution, and we wanted a unique website to help highlight that fact,” Garcia said.
The project included creation of a new web site, www.goCSUPueblo.com
, and two layers of design to transition to the current University web site, www.colostate-pueblo.edu
A 25-member campus committee conducted research on content and functionality and critiqued the existing web site to provide a foundation of input for the design company. The web steering committee was chaired by the Provost Russ Meyer, and the subcommittees were comprised of many faculty, staff, and students. Current and prospective students provided critical feedback throughout the design process.
Garcia noted that the release of the new web site is but the first step in enhancing
the University’s reputation. A series of recruitment publications this fall will mirror the same creative approach to attracting and engaging additional students. The Admissions Office already is seeing greater interest in the University, which means the campus now is making preparations for one of the largest freshmen classes in many years.
The University also hopes the new web site, publications, and increases in electronic and print advertising will instill pride in among the University’s alumni community with hopes of re-connecting with them.
The new recruitment web site is but the first of three phases. During the 2008-09 academic year, phase two of the project will encompass a new navigation process and design for all university-level pages, followed by phase three, which will redesign academic department sites.